Turn a cost and markup percentage into a selling price. See gross margin too—markup and margin are different measures.
Markup is not margin. Markup is measured against cost; margin is measured against the selling price.
Selling price = cost × (1 + markup %). Gross margin = profit ÷ selling price × 100.
A 25% markup on $100 cost gives a $125 selling price; that is a 20% gross margin.
Set a selling price from your cost and target markup before preparing a quote or invoice.
No. Markup is measured against cost; margin is measured against selling price. This calculator displays both.
Calculations are estimates for billing workflows. Check inputs and agreed terms before using results on an invoice.
